Colour is more than just a visual experience

Written by  , Published in Customer Experience Blog En


"Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

That’s right, colour actually influences our purchasing behaviour - a fact that is sadly underestimated by most businesses.

With global competition being stronger than ever there now appears to be a resurgence in brands looking for that extra edge to connect with their customers on a personal level. The science of applied colour psychology is proving itself to be that extra edge and people are beginning to get curious again. Especially brands, marketing companies and retailers are looking."

Karen Haller,

Applied Colour Psychology Specialist

Guest Speaker to ACEF 2015 (May 14, 2015)

Last modified onWednesday, 29 April 2015 11:44