Strategic Marketing and Retail Specialist/Consultant
A seasoned and experienced Strategic Marketing and Retail Specialist, Consultant, Brands and Products Portfolio Manager, Elena is an expert in devising and leading the implementation of holistic omni channel Marketing / Communications and Customer Experience enhancing strategies and plans.
A multi-industry, multi-channel, multi-country and multi-discipline Brand Expert with track record of sterling business results (top and bottom line growth), as well as market share growth in a number of roles in blue chip companies -such as Procter & Gamble, Johnson & Johnson, Heineken, Folli Follie Group-, in Greek, regional, as well as global roles.
A team builder, motivator and unifier, with proven track record of achieving or exceeding KPIs. An experienced and hands on P&L manager for operations with turnover of up to €1.2 bil. and marketing budgets of up to €35 mil./year. Elena has extensive multilingual ability (Greek, English, German, French Spanish, Italian) and studies in Greece (Law School of Athens), and in the UK (Master of Science in European Economics and Politics at U.M.I.S.T. and MBA from the Manchester Business School).