Growth Advisor | Commercialization | Marketing & e-Business
"THE DIGITAL CUSTOMER EXPERIENCE TRANSFORMATION"
Nikos Varvadoukas is a Principal Advisor in Marketing / Omnichannel CRM & eCommerce in the Retail & FMCG sector. Some of his advisory projects are Philip Morris, Cosmos Sport, Coca Cola Hellenic Bottling Company & APIVITA. At the same time he helps as a Digital Growth Advisor services companies like Sleed (Digital Agency), Athlenda.com (sports recruitment marketplace) & e-Satisfaction.com (humanized marketing automation) to further expand their operations.
He holds a B.Sc. in Marketing from AUEB University & an MBA major in finance from Piraeus Univesity. Nikos has had several commercial management roles in Marketing & e-Commerce at Leading Retail (Germanos, PUBLIC Greece & Cyprus Director of Marketing & eCommerce) & FMCG (DIAGEO S.E. Europe & APIVITA) companies, while he has been advising major brands (Coca Cola Hellenic, Barilla, Cosmos Sport, APIVITA & TERRANOVA nutrition) about their Multichannel Marketing & eBusiness Strategy. He is considered one of the most recognized senior eCommerce & Digital Strategy executives in Greece, having won several awards in Omnichannel Customer Experience, Social Media & eCommerce. In June 2016 he represented Greece with PUBLIC during the European eCommerce Awards in Barcelona. Finally he is one of the founders of GRECA (Greek e-Commerce Association) & ex Board Member, invited speaker in Industry Conferences and member of the Jury in Customer Service, e-Volution, European eCommerce & Sales Excellence Awards.