Head of Trend Research, Milan Retail Tour
Professor of Sociology of Consumption, Research Methods & Contemporary Design Instituto Marangoni, Curator of Capri Trendwatching Festival
“ Fast Forward Retail” - Key retail trends emerging worldwide
Join this virtual retail tour, devoted to identify and decode ultimate retail concepts and enhanced shopping experiences emerging worldwide, according to a cross-sectorial approach.
From Chatbot-based Conversational commerce to Female-focused retail, from the spreading of the Glocal approach to the new frontier of Sho(w)pping (the convergence between retail and art), the audience will have the opportunity to get an overview of the latest trends catching on in the retail scenery, thus relating them to the most critical consumer trends and to the current evolution of purchasing behaviors.
Remarkable case studies included in the presentation: Amazon, Ebay, Dolce&Gabbana, UnMade, Gentle Monters, Aesop, Marc Jacobs, Conflict Kitchen, Purpose Hotel, Tam Airlines, Lidl.
Trend forecaster and strategic marketing consultant, Consumer & Mindstyles Trendwatching Director at Milano Retail Tour (MiRT). Elena studies consumption and retailing trends, emerging lifestyles and contemporary aesthetics. She works with many top international companies to tune in with demand evolutions to support new products development and innovation funnels.
Over the years, she has developed a significant competence in such areas as fashion, design, lifestyles, luxury scenario, consumption trends, advanced forms of retail, brand strategic positioning. She is professor of New narrative and contemporary perspectives in fashion promotion, Sociology of Consumption and Trends Analisys at Istituto Marangoni. She is visiting lecturer at a number of international universities such as Politecnico di Milano, Facultade di Santa Marcelina (Sao Paulo), Universidad IberoAmericana (Città del Messico), Pearl Academy (New Delhi), NIFT Institute (Mumbai), Donghua Univerisity (Shanghai), Tsinghua University (Beijing). She is artistic director for the Capri Trendwatching Festival.