Colour is what triggers that emotional response

Written by  , Published in Customer Experience Blog

 


"Colour is only visual as it moves through our eyes, once it enters the brain it is processed in the same area that processes our emotions.In a nutshell, if you want customers to know who you are, invest, and keep investing, in your business you need to know what your brand is really saying and what emotions it is triggering."

Karen Haller, Applied Colour Psychology Specialist

Guest Speaker to ACEF 2015 (May 14, 2015)

Last modified onWednesday, 29 April 2015 11:44