Customer Experience Blog En (26)

     This blog features interesting news, trendwatching  and research data, best practices and interesting comments on the Customer Experience Management field. It is created for executives who lead the inspiring future of customer journey, the ones who strive to improve their service levels ensuring constant innovation.You are welcome to share your thoughts, opinions and experiences on what you most enjoy and what you would like to improve on every customer touchpoint during your  entire journey.

Colour sells, the right colours sells better…

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"So you can’t afford to underestimate the impact your use of colour will have on your overall customer’s experience."

Karen Haller,

Applied Colour Psychology Specialist

 

Guest Speaker to ACEF 2015 (May 14, 2015)

Colour can make or break your customers’ experience

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"At every step of the customer journey from the first point of contact you want to create an emotionally connection and help that connection thrive. In other words you want loyalty and raving fans. And you want to choose the behaviour of these raving fans. Do you want them to linger, to relax and take their time? Or do you want them to move quickly, make firm decisions and go?Whatever it is you want your customer to experience colour is at every touch point in that journey, quietly making those all-important emotive connections with your brand.That being said, it’s all well and good to make these emotive connections. However unless they are consistent and empowering your final goal for customers to make that all important purchasing decision, in your favour, this just may not happen."

Karen Haller,

Applied Colour Psychology Specialist

 

Guest Speaker to ACEF 2015 (May 14, 2015)

Colour is what triggers that emotional response

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"Colour is only visual as it moves through our eyes, once it enters the brain it is processed in the same area that processes our emotions.In a nutshell, if you want customers to know who you are, invest, and keep investing, in your business you need to know what your brand is really saying and what emotions it is triggering."

Karen Haller, Applied Colour Psychology Specialist

Guest Speaker to ACEF 2015 (May 14, 2015)

Colour is more than just a visual experience

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"Take a minute and think of three words to describe the impact of your brand colours.

When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can affect our mood, behaviour and feelings. It can make us move quickly, feel relaxed, take action, eat more and spend more.

That’s right, colour actually influences our purchasing behaviour - a fact that is sadly underestimated by most businesses.

With global competition being stronger than ever there now appears to be a resurgence in brands looking for that extra edge to connect with their customers on a personal level. The science of applied colour psychology is proving itself to be that extra edge and people are beginning to get curious again. Especially brands, marketing companies and retailers are looking."

Karen Haller,

Applied Colour Psychology Specialist

Guest Speaker to ACEF 2015 (May 14, 2015)

Customer Experience

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"The customers need to emotionally engage with their brand should be every organisations goal when it comes to the customer experience"

Research

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"Women browse online 20% more than men do, and spend more money online in most categories. Not surprisingly, women are more attuned to sales and are more likely to access coupons to save money.
On the other side, recent research has found that men are out-shopping women in online luxury categories."

Daphne Howland, Retail Dive

About Consumer Behavior

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“You are not the only one who’s confused by consumer behavior. Consumers themselves aren’t behaving as they should”
Post Demographic Consumerism Report
November 2014
www.trendwatching.com 

What is Customer Service?

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“Most people say Customer Service is a Strategy…Customer Service is not a Strategy…it is a way of life..The right question is : How do I do it with my heart? Perception is reality to the eyes of the customer“
Kay Valenzuela
President of ICSA LATAM
ACEF 2014

Contemporary Consumers

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     “Contemporary consumers expect more, trust peer to peer information , find and compare prices and offers and they have a never ending source of choicing..     
     Contemporary consumers want to feel like leading actors..     
     Consumers can pre-order and think at the conception stage ..Create platforms and virtual magic mirrors that reflect images and transmit data..”
Elena Marinoni
Trendwatcher
ACEF 2014
 
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